Alissa is the UK Director of Generation New Era and is based at University College London. She’s an economist and studies inequalities across the life course including in early childhood. Alissa is in overall charge of the study. From 2014 to 2025, Alissa was Director of the Centre for Longitudinal Studies, which also runs many of the UK’s cohort studies, including birth cohort studies following people born in 1958, 1970 and 2000.