Generation New Era is a groundbreaking scientific study of around 30,000 children born in 2026, and their families. A smaller group of babies born in 2022-23 took part in 2023-2024 (first phase) and paved the way for this larger study. We are also conducting a pilot test with babies born in October 2025. The study provides vital new insights into children’s health and development and will help improve the lives of children and families in the UK.
We use your information for the legitimate purposes of the study including to:
- Invite you to take part in the study
- Ensure the study represents the UK population
- Record whether you take part in the study
- Understand who does and doesn’t take part
- Keep in touch with you
- Carry out surveys
- Link data to your study record
- Share our research data
- Share our research findings
- Understand how our website and social media are used
As the study provides important information for research into child health and wellbeing, we plan to keep study data for at least as long as the study exists. We take confidentiality and security of study data and the individual rights of study respondents seriously. We have arrangements in place to protect study respondents’ personal information. Find out more about the steps that we take to maintain privacy and how we keep study information secure in the study Privacy Notice.
In this section
Privacy Notice
This privacy notice tells you what happens to any personal data that is given to us for the study, or any that we collect for the study.
Looking after your information Q&As
Got questions about looking after your information? Check out our Q&A