You can support the study by resharing our Instagram posts or using the ready-made graphics below. We have content specific to England, Wales, Scotland and Northern Ireland. Please use the hashtags #GenerationNewEra #HelpingShapeTheFuture and tag us @gnestudy on Instagram.

We’ll be sharing posts on our Instagram @gnestudy, but please share across your preferred channels if you use LinkedIn, Facebook, Threads and BlueSky.

Every conversation, newsletter article, social media post or shared resource helps inform families about the study across the UK.

Together, we can help create one of the UK’s most important research studies for a generation.

Watch and share our professional overview video

We’ve created a 15-minute video for healthcare professionals, family support organisations and charities working with parents. It explains the aims of Generation New Era, how families have been selected to take part, the study’s sampling approach, and the key research questions it will explore.

Please share the video with colleagues who support families who’ve had a baby in 2026, for example during team meetings, training sessions or in staff newsletters.