Generation New Era is a groundbreaking scientific study of around 30,000 babies born in 2026,
and their families. It’s the first UK-wide study of its kind in 25 years, and the largest ever.
The UK Research and Innovation (UKRI) Infrastructure Fund and the Economic and Social Research
Council (ESRC) have invested £42.8 million into making this birth cohort study happen – but we also need your help.
Sharing information about the study via your channels is a powerful way to help raise awareness of Generation New Era (GNE).
By disseminating information across your channels in the months, weeks and days you’ll help to build awareness and trust with staff who may be in contact with families, and directly with families who may be invited to take part in the study – encouraging their participation.
You can download our Supporter Pack below, where you’ll find:
- key messages tailored to your audience
- ready-to-use social media posts and a narrative for newsletters/bulletins. We also have content specific to England, Wales, Scotland and Northern Ireland.
- suggested ways to share the study through your networks
You can also support Generation New Era by resharing our Instagram posts.
Please use the hashtags #GenerationNewEra #HelpingShapeTheFuture and tag us @gnestudy on Instagram.
Every conversation, newsletter article, social media post or shared resource helps inform families about the study across the UK.
Together, we can help create one of the UK’s most important research studies for a generation.
Watch and share our video for professionals and members of staff
We’ve created a 15-minute video for healthcare professionals, family support organisations and charities working with parents. It explains the aims of Generation New Era, how families have been selected to take part, the study’s sampling approach, and the key research questions it will explore.
Please share the video with colleagues who support families who’ve had a baby in 2026, for example during team meetings, training sessions or in staff newsletters.
Click here to watch the video.
If you have any questions about the study or these resources please contact us at gnestudy@ucl.ac.uk